An Event Apart Denver 2019, Denver, CO
Josh Clark, the Eleventh Strongest Man in Maine, started the day off talking about machines. Automation.
How can we use technology in a way that adds meaning?"
What is it to have machine learning as a design material. What can machine learning do for us? How can we act on patterns we detect in machine learning and bringing them into the products we design and use. Slack, predictive keyboards, forms, survey tools. We can get cozy with casual uses of machine learning. I'm also gunning for that tenth spot on the list Josh!
Beth Dean was next, speaking about Unsolved Problems. Talking about the impact of technology and the social impact it has. Design and the effects it has on people, places and things. Taking us through a walk through different places in the world and the designs done that help the social impact that benefits people and economies. Architectural designs that impact certain aspects of environments and places, what happens when designs are good and what happens when designs go bad.
Farai Madzima spoke next about how design teams can work well together to make products that make the company profitable and make the world a better place. How can we make our teams more diverse? How can we keep those people that are lost when the environments they are in aren't safe and they leave?
How can we make this industry more diverse and inclusive? All are fantastic questions and the answers are there in the future, but we're working on them now. Farai’s talk captured me, entranced me, and make me think. I need to stop and assist in the need for tech to make change. A phenomenal talk that I am super glad to have seen.
It was a pleasure and I am grateful to have met Farai, had a great disscussion with him at lunch and was able to be there for his talk.a11y
After the lunch break, Luke Wroblewski came to the stage and showed us how people use devices today and how design needs to adapt. people spend three hours a day on mobile app and there are four billion mobile devices out there. How conversion rates increased with certain companies when removing things that were bothersome or not needed when it came to mobile devices.
Remove all friction that distracts the user from experiencing the product value, don't be afraid to educate contextually when it comes to successful onboarding. Get people to product value as soon as possible, but not faster. Edit distractions and teach in the moment.
It was great to hear and see Luke again. The last time I had heard him speak was in Boston in 2008, it was also great to have been at the speaker dinner and had some great and hilarious conversation with him as well.
Mina Markham then took the stage for Full-Featured Art Direction for the Web, creator of the Pantsuit UI Pattern Library for the Hilary Clinton campaign in 2016, Mina took us through progressive enhancement and little design changes that make for huge payoffs in the end design-wise. Localization is important.
Mina talked about localization on Slack and how it was rough at the beginning when the team was translating but not localizing. Inclusion and how art direction is inclusive. Very important to many, including myself and for crying out loud Beyonce! HIRE MINA MARKHAM! Mina also reminds us that not only is color contrast important for art and design, but for accessibility sake.
Then we all took this photo op, seeing is I had the shirt (one of many colors) and Jen had the idea of taking this photo. Unfortunately Rachel wasn't feeling well and was unable to join us, but I hope one day to wear this with all five women and have that picture taken. That would be epic.
To finish off Day Two was Dan Mall talking about Putting the 'Design' in Design Systems. A deep dive into design systems, again playing the "Name That Design System" game show (which I 'won' at Boston and did not participate in). I could listen to this talk again and again, as well as listen to Dan again and again.
Dan explains it's not the components, it's about how they relate to each other. How to make your design system distinct, there are multiple design principles you can use, universal principles "accessible" and "simple".
Dan takes us through some of the most well-known design systems and how many components they have in our search for a comprehensive design system. They why's on why there are certain components with certain design systems. A great way to cap off another phenomenal day at An Event Apart.
Farai's talk was the highlight of Day Two and the entire conference, in my opinion. That ws the enlightenment I had needed in my professional life, most definitely. Now... on to Day Three. The final day!